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Over the past ten years, Tiny Land has grown steadily, driven by our unwavering commitment to delivering better family services. Along the way, we have actively listened to our customers, using their experiences to continuously improve every aspect of our offerings, including our brand identity.
At the heart of Tiny Land is our role as a caregiver, always dedicated to nurturing and protecting your little ones.
As we move into 2025, we are excited to unveil a refreshed look— a new visual identity that reflects both the opportunities of the future and the challenges we’re ready to embrace.
Tiny Land’s products have always been defined by simplicity, neutrality, elegance, and charm. Our new visual identity not only builds on these core values but also goes deeper, symbolizing our heartfelt commitment to our customers and our promise to care for your little ones with love, trust, and reliability.
This transformation highlights three key aspects of our brand evolution, reflecting our dedication to creating a stronger, more meaningful connection with the families we serve.
Color: Energizing Orange to Spark Joy
We have reimagined our color palette, transitioning from the previous mix of green, yellow, and orange to a single, vibrant orange.
This carefully chosen color is more than just a visual change—it carries deep meaning for us as a brand. Orange symbolizes optimism, warmth, joy, and enthusiasm, while also capturing the lively energy and pure innocence of childhood.
By choosing orange as our primary color, we aim to create a visual identity that feels both modern and meaningful. It represents our dedication to safeguarding the purity, happiness, and boundless potential of every child we care for.
This shift reflects our belief that every child deserves a bright and joyful future, and as caregivers, it is our promise to support families on that journey.
Shape: Softer Edges, Stronger Support
We’ve made thoughtful adjustments to the graphics by softening the angles and increasing the roundness of both the inner and outer corners.
This change helps preserve the clean and structured design while giving it a more approachable and gentle appearance. The rounded edges create a sense of warmth and comfort, aligning with Tiny Land’s commitment to being a caring and protective guardian for children.
Furthermore, the internal shape has been carefully adjusted to resemble a figure lifting something. This symbolizes our role in supporting and uplifting the hopes, dreams, and potential of every child.
It’s a visual representation of our mission to be a guiding presence, always striving to nurture and protect the innocent spirit of childhood.
Typography: Bold and Dependable Lettering
Reliability is at the heart of our brand, and we’ve made careful refinements to our typography to reflect this core value.
We’ve thickened the strokes and rounded the corners, giving the font a stronger, more stable look that conveys trust and dependability.
We also preserved the unique design of the letter "A," symbolizing a roof—representing our vision for Tiny Land as a place of comfort, security, and protection. This meaningful detail reflects our commitment to providing reliable care for every child and family.
Looking Ahead
Moving forward, our renewed brand identity will go far beyond just updating the logo. It will take shape through a refreshed visual image that will be consistently applied across various channels, including media, product packaging, and our online presence.
At Tiny Land, we strive to resonate with our customers not only through our products but also through the values and emotions our brand represents.
This new identity marks our dedication to nurturing meaningful connections, sparking creativity, and spreading happiness.
With this transformation, we look forward to remaining a trusted companion in your journey for many more years—perhaps even decades to come—helping to create magical moments and treasured memories along the way.
